How to cost honeymoon trips per couple, add the extras couples value, build tiered options, check margin and present the price so it sells.
1. Cost the core trip per couple
Honeymoons are priced per couple, not per person. Cost the room (double occupancy, the right room category), meal plan, transfers, activities and any flights, using your net rates for the travel dates.
Ask hotels about honeymoon benefits; many offer extras for couples with proof of marriage. Check the conditions in each contract before promising them.
2. Add the extras couples value
Small additions make the trip feel special and lift the margin.
3. Offer three options
Present good, better and best versions of the same itinerary, for example different hotel categories or more extras. Most couples choose the middle option, and the comparison makes your preferred option the natural choice.
4. Worked example
Illustrative numbers for a 7-night honeymoon, land only, per couple.
Pricing the middle option (example)
- 1Hotels, 7 nights, double occupancy, half board: US$2,100 net
- 2Private transfers and two excursions: US$450 net
- 3Candlelight dinner and couples spa: US$250 net
- 4Total net cost: US$2,800 per couple
- 5Target margin 20%: 2,800 ÷ (1 − 0.20) = US$3,500 per couple
- 6Profit: US$700, which is 20% of the selling price
5. Present the price
Show one price per couple with everything that is included, not a list of components. Use photos of the actual rooms and experiences, and keep the day-by-day itinerary light and romantic in tone. State validity and payment terms clearly.
Frequently Asked Questions
Should honeymoon packages be priced per person or per couple?
Per couple. Couples compare total trip prices, and a per-couple price avoids confusion about room rates based on double occupancy.
What margin should a honeymoon package have?
It depends on your market and competitors. Honeymoons often justify a higher margin than standard packages because of the planning and personal service involved; set a target and check every quotation against it.