Start a Travel Agency by Country
8 min read
Updated 2026-10-11

How to Start a Travel Agency in Malaysia (2026 Guide)

TV
The TourVilo team
Makers of the TourVilo travel CRM
Executive Summary

Malaysia requires a licence from the Ministry of Tourism, Arts and Culture (MOTAC) to run a tour operating or travel agency business. The categories, requirements and what to prepare.

1. The travel market in Malaysia

Most new agencies in Malaysia focus on outbound holidays & inbound tours. Decide early whether you will sell to travellers in Malaysia, design trips in Malaysia for visitors and foreign agents, or both: the answer shapes your licence, suppliers and marketing.

Clients will expect quotations in MYR or their own currency, fast replies, and clear terms before they pay.

2. Licences and registration

Under section 5 of the Tourism Industry Act 1992 (Act 482), you may not operate a tour operating or travel agency business without a valid licence from the Ministry of Tourism, Arts and Culture (MOTAC).

MOTAC licenses different categories of business, including inbound, outbound and ticketing, each with its own minimum paid-up capital and ownership rules set out in MOTAC's application guideline. Licensed agencies must show their licence number in their advertising.

Verification Checklist
Company registered with SSM
Licence category chosen (inbound, outbound, ticketing or a combination)
Paid-up capital meeting MOTAC's guideline for the category
Office ready for MOTAC's requirements

3. Company, tax and banking

Register the company with the Companies Commission of Malaysia (SSM) and with the Inland Revenue Board, and check whether SST applies to your services.

4. Set up sales and operations

Before the first enquiry arrives, decide how you will capture leads, build quotations, confirm suppliers, invoice and collect payments. For your market, plan these workflows from day one:

Verification Checklist
WhatsApp to quotation: inquiries arriving on WhatsApp become leads, and the quotation link is sent back in the same chat.
Group and family trips: record every traveller on the booking with passport details and rooms, and export a rooming list.
Supplier costs and payments: see the cost and selling price of each service, and record what you have paid each supplier.

5. Launch checklist

Tick these off before you take your first payment in Malaysia.

Verification Checklist
SSM registration done
MOTAC guideline read for your category
Licence application submitted
Licence number added to website and advertising

Frequently Asked Questions

Do I need a MOTAC licence to run a travel agency in Malaysia?

Yes. The Tourism Industry Act 1992 prohibits operating a tour operating or travel agency business without a valid licence.

Sources

Official pages this guide is based on, checked on 11 October 2026. Rules and fees change: confirm the current requirements with the authority before you apply. This guide is general information, not legal advice.

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