Start a Travel Agency by Country
8 min read
Updated 2026-10-11

How to Start a Travel Agency in Singapore (2026 Guide)

TV
The TourVilo team
Makers of the TourVilo travel CRM
Executive Summary

Singapore requires a travel agent licence from the Singapore Tourism Board. Who needs one, the Niche and General licences, financial requirements, the Key Executive and fees.

1. The travel market in Singapore

Most new agencies in Singapore focus on outbound & regional holidays. Decide early whether you will sell to travellers in Singapore, design trips in Singapore for visitors and foreign agents, or both: the answer shapes your licence, suppliers and marketing.

Clients will expect quotations in SGD or their own currency, fast replies, and clear terms before they pay.

2. Licences and registration

Under the Travel Agents Act 1975, businesses that supply rights to travel, travel-and-accommodation arrangements or tours, or buy travel rights for resale, need a Travel Agent Licence from the Singapore Tourism Board (STB).

STB offers two licences. A Niche Licence covers tours within Singapore that provide transport but no accommodation; a General Licence covers everything else. At the time of writing, STB lists minimum paid-up capital and net value of S$50,000 for a Niche Licence and S$100,000 for a General Licence, an application fee of S$200 and a licence fee of S$400.

Verification Checklist
Company registered with ACRA
Niche or General licence chosen
Paid-up capital and net value meeting STB's minimum
A suitable Key Executive nominated to oversee operations

3. Company, tax and banking

Register the company with ACRA, and register for GST with IRAS if you meet the threshold.

4. Set up sales and operations

Before the first enquiry arrives, decide how you will capture leads, build quotations, confirm suppliers, invoice and collect payments. For your market, plan these workflows from day one:

Verification Checklist
Options clients can compare: several pricing options in one quotation, each with its own hotels and markup.
Fast replies: whatsApp inquiries land in a shared inbox with templates, and every lead gets an owner.
Clean handover to operations: an accepted quotation becomes a booking with its services, suppliers and vouchers.

5. Launch checklist

Tick these off before you take your first payment in Singapore.

Verification Checklist
Company incorporated
Capital in place for the licence type
Key Executive nominated
Licence application submitted to STB

Frequently Asked Questions

What is the difference between STB's Niche and General licences?

A Niche Licence is for tours within Singapore that include transport but no accommodation. A General Licence covers all other travel agent activities.

What is a Key Executive?

The person STB requires you to nominate to oversee the agency's administration and operations, preferably a director or someone with travel industry management experience.

Sources

Official pages this guide is based on, checked on 11 October 2026. Rules and fees change: confirm the current requirements with the authority before you apply. This guide is general information, not legal advice.

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